By: Shara Darden, President and CEO of Firefly Marketing & PR, Inc.
BWCC Member since 2012
BWCC Member since 2012
It's easy to get lost in the sea of social media options now. Everyone
who's ever even thought of marketing online knows that Facebook, Twitter
and LinkedIn are powerful tools for connecting with current and
potential customers.
But,
aside from those powerhouse engagement tools and a blog, small business
owners are often at a loss as to what else they can do to maintain a
positive, interactive online presence. After all, most of these
platforms take a large time commitment to learn, and later maintain.
That's why I like Pinterest.
This online pinboard may be the one of the easiest--and fun--ways to
add to your social media arsenal, without investing too much more of
your precious time.
In
a nutshell, Pinterest allows users to find and share pictures they
like, group those images by interest category, and comment on other
users' "pinned" pictures.
At
first, the marketing opportunities here might not be obvious. That is,
until you realize that people use Pinterest to find images about things
that they like--and if they like your images, chances are they'll like
your company too.
Ways to use Pinterest:
- Pin images of your product or service, to let people know what you do.
- Pin photos of your office, and office neighborhood, to make it easy for customers to find you.
- Repin funny or inspiring quotes to highlight your brand values.
- Videos can be pinned too; client testimonials and virtual product tours or reviews are great advertising for your small business.
- Infographics and charts can be pinned as well, if you have any related to your goods or services that people will find interesting.
Some
examples of effective marketing on Pinterest might be a How-to pin
collection (they're called "boards") for a hair salon, showing
do-it-yourself instructions for special hairdos. Or, a board full of
beautiful nature pictures for a camping store. Food and drink are
often-searched photos on the site, so any restaurant, B&B, or
gourmet outlet should capitalize on that by posting their own photos as
well as repinning stunning images from other sources.
One
of the most user-friendly aspects of Pinterest for busy small business
owners is that you don't have to spend a lot of time composing witty
status updates or trying to fit a whole thought into a 140-character
tweet. If you follow the site's instructions on how to get a Pin button
for your Internet browser, with only a few clicks you can add images you
come across online. Additionally, you can choose to login to Pinterest
using your business Twitter or Facebook ID, so you don't have to
remember yet another password and username.
For
further information on social media, or other ways Firefly Marketing
& PR, Inc., can help your small business soar to greater heights,
please don't hesitate to contact us.
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