By Matt Alderton
Technology,
globalization and sustainability continue to drive the meetings
industry forward, according to the German Convention Bureau (GCB), which
last week released the results of “Meetings and Conventions 2030,” a
study of megatrends that are shaping global meetings and events.
“The meetings industry is an economic driver for nations all over the world,” GCB Managing Director Matthias Schultze said last week at a press conference during IMEX America. “As an innovation leader, we envision this megatrends study helping players in the industry develop a future-oriented strategy that can generate business and economic success.”
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